Director of Product Management
Foodsmart
Product
United States · Remote
Posted on Sep 18, 2024
About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food.In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
Measured: We make data-driven, truth-seeking decisions.
Impactful: We are fueled by achieving our mission and vision.
Collaborative: We help each other be better and create a positive environment.
Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the role:
As Foodsmart’s Director of Technical Product Management, you will lead the development and integration of a unified data platform to drive personalized marketing, outreach, and engagement. This platform will enable a 360-degree view of members, supporting key initiatives such as provider referrals and community outreach.
In addition to managing the technical roadmap, you will mentor and lead a team, overseeing projects like personalized email and SMS outreach and AI-driven solutions for member interactions. Your leadership will directly impact our mission to make nutrition accessible and personalized for all.
You will:
- Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies.
- Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization.
- Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts.
- Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement.
- Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts.
You are:
- Experienced in building and integrating platforms that connect data across systems, particularly in CRM/CDP and personalized marketing contexts.
- Proficient in managing and optimizing multi-channel marketing platforms, including email, SMS, and HIPAA-secure communication methods.
- Knowledgeable in AWS, with a strong understanding of data integration, warehousing, and leveraging these capabilities to drive member acquisition and engagement initiatives.
- Highly organized and capable of managing complex projects, turning ambiguous inputs into clear action plans.
- A strategic thinker with a deep understanding of personalization in marketing, able to drive impactful strategies that resonate with diverse member segments.
- A strong communicator, skilled at working with both internal teams and external partners to achieve shared goals.
- Passionate about continuous improvement, always seeking ways to optimize and innovate in your product management approach.
You have:
- 8+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms.
- Lead and mentor Product Managers, ensuring alignment with business goals and effective execution of product strategies.
- Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement.
- Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io.
- Strong background in AWS, particularly in the context of data integration and warehousing.
- Experience in managing cross-functional teams and mentoring key team members to drive project success.
- Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries.
About our benefits and perks:
Unlimited PTO
Flexible & remote location
Medical, vision, & dental insurance
401k, bonus, & stock options
Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.