About Tari

Tari is a highly versatile layer 1 blockchain protocol built in Rust. It is ultra-high performance, infinitely scalable, open source, and has an ingenious native app distribution platform that puts all of its power in your hands. There are three elements that make Tari fundamentally unique in a world filled with thousands of blockchains:

• ASIC-resistant proof-of-work: Anyone can mine Tari using their existing laptop or desktop PC. This is a huge deal from a user adoption and growth perspective, as it means that the moment someone learns about Tari, they can get involved in helping secure the network and earn rewards for doing so.
• Programmable confidentiality - Tari meets users where they are with regard to how they think about the confidentiality of their transactions. There is no online tool available to see people's bank accounts or credit card transactions. And no business owner wants customers to know how much other customers pay or what their cost of goods is. At the same time, compliance with global regulations is crucial. Tari provides strong confidentiality guarantees to end users while giving token issuers the necessary visibility and controls to comply with global regulations and prevent fraud.
• The best platform for developers - Tari gives developers what they want most in the world: direct access to all Tari users. We accomplish this in an ingenious fashion by adding an app launcher to the Tari miner. This also benefits users by giving everyone who chooses to mine Tari access to all Tari apps in a single, stunningly beautiful interface.

About Tari Labs

Tari Labs is the organization stewarding the development of Tari. Tari Labs is backed by Blockchain Capital, Multicoin, Pantera, CMT Digital, Slow Ventures, DV Chain, and many other leading investors in our industry

Role Summary

As the Project Marketing Contributor, you will develop, implement, and manage marketing campaigns and strategies for Tari. You will work closely with cross-functional teams to ensure that each project is delivered on time, within budget, and meets or exceeds marketing objectives

This role is a full-time, remote role

About You

• High energy, passionate, and excited to contribute to a high potential open source project
• Excellent written communicator. You have a passion for writing, and write anything well from asynch updates to emails to the community. You have a knack for being pithy while having fun with storytelling
• Experience working in a remote-first organization that prizes significant written communication as a foundational requirement for success
• Self-starter who is hyper-organized
• Data-driven. You care deeply about measuring results in a concrete manner and sharing wins/losses in an actionable format with the broader team
• You can easily switch between tactical and strategic work. Working on many different things at once energizes you.
• Enjoy and thrive in autonomous environments where you have lots of responsibility and freedom with exceptionally high standards
• Interested in making a huge impact with open-source software that has the potential to positively impact the lives of millions of people

What You’ll Do

• Campaign Execution
• Manage comprehensive marketing campaigns for new and existing initiatives, including organic/social, paid, influencer, and earned media
• Collaborate with our creative team to produce extremely high-quality content and marketing materials. We succeed based on the quality of our storytelling, and our ability to entertain and engage millions of people
• Coordinate the execution of complicated, multi-channel campaigns from conception, to implementation, to reporting and analysis
• Project Management
• Lead marketing plans from inception to completion while managing tight timelines, and budgets
• Develop detailed project plans, reports, and schedules to keep everyone on track and provide visibility to the broader organization
• Relentlessly track and monitor progress while making midflight adjustments as needed to ensure success
• Market Research & Analysis
• Review successful campaigns from competitors, understand the “why” and “how” behind them, and document your findings for the broader team
• Interview users to better understand their psychology in order to serve them better from a storytelling perspective
• Analyze campaign performance and provide insights for continuous improvement
• Identify trends and market opportunities to guide our overall strategy
• Cross-Functional Collaboration
• Partner closely with leadership, creative, and engineering teams to align marketing efforts with our critical business objectives
• Work closely with external vendors, agencies, and partners to ensure high-quality delivery, consistent messaging, and branding
• Reporting and Optimization
• Develop, automate, and present recurring reports on campaign performance to the team and leadership
• Use data to refine marketing strategies and continuously improve ROI

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
• 5+ years of experience in project management or marketing, preferably in a web3
• Strong understanding of marketing principles, tools, and channels
• Proven track record in developing and implementing successful marketing campaigns
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills to work effectively with cross-functional teams
• Proficiency in marketing analytics and CRM tools
• Experience building inexpensive support teams to help with key elements from copywriting, to visual asset creation, to data analysis, a big plus
• Existing experience at a high-growth startup is a big plus

Benefits

• Comprehensive benefits, including up to 100% paid medical, dental, & vision insurance coverage for you & your loved ones
• An international team of talented and engaged people from different cultural backgrounds and locations.
• The latest technology and equipment to do your best work
• Remote-first culture and organization

That’s all to say: these job requirements are approximations. If you’re curious and passionate, we’d love to hear from you. We are all generalists who love dipping our toes into different fields and skill sets, so if a job isn't a 100% fit, don’t worry!

We are proud to be an equal opportunity employer