Position Summary

The Sales & Marketing Events Manager is responsible for planning, coordinating, and executing Vacatia’s owner engagement programs. The position includes Road Shows and Vacatia Live events. This role is central to ensuring seamless event operations, effective tour management, and strong collaboration with the marketing team to drive attendance and engagement. The Sales & Marketing Events Manager plays a pivotal role in the strategic planning, meticulous coordination, and flawless execution of Vacatia’s comprehensive owner engagement programs. This includes flagship initiatives such as our highly anticipated Road Shows, which bring Vacatia directly to our owners in various locations, and our dynamic Vacatia Live events, which offer immersive experiences and valuable interactions.

This critical position is instrumental in ensuring seamless event operations from inception to completion, encompassing everything from venue selection and logistics management to supplier coordination and on-site supervision. Furthermore, the Manager is responsible for effective tour management, optimizing the owner experience and ensuring a smooth flow of activities at each event. A cornerstone of this role is fostering strong and collaborative relationships with the broader marketing team. This collaboration is essential for developing and implementing integrated marketing strategies that effectively drive attendance, maximize owner engagement, and ultimately enhance owner satisfaction and loyalty. The Sales & Marketing Events Manager is a key contributor to Vacatia's commitment to building a vibrant and engaged owner community.

Key Responsibilities

Campaign Strategy & Execution

• Plan and manage weekly/bi-weekly Vacatia Live events from March through December.

• Lead coordination of Road Shows from January through March, including hotel arrangements, setup, on-site coordination, and overall event flow.

• Partner with the marketing team to drive event attendance and maximize lead generation opportunities.

• Support promotional efforts to ensure events are fully booked and optimized.

• Attend tour days to ensure all scheduled tours attend and follow through.

• Troubleshoot and address challenges that may impact tour flow or conversion.

• Manage and optimize the lead pool to ensure efficient utilization and high-quality follow-up.

• Oversee gifting, tour reception, and on-site hospitality to enhance guest experience.

Performance Tracking & Optimization

• Analyze event performance, including attendance, lead quality, and conversion rates.

• Provide regular reports on key metrics and identify areas for improvement.

• Optimize strategies based on data-driven insights to enhance future event success.

• Manage budgets and track expenses for all events.

Stakeholder & Vendor Collaboration

• Manage relationships with external agencies, partners, and vendors.

• Ensure brand consistency across all communications. Supervise event marketing representatives.

• Conduct preliminary interviews and give hiring recommendations to the VP of Marketing.

• Ensure that employees are adhering to the schedule as written, including overseeing that all overtime has written approval from the VP of Marketing prior to being taken.

• Ensure all employees are working at the location assigned.

• Communicate training needs, recommendations for coaching forms and write-ups to the VP of Marketing, as well as ensure employees are improving in areas of concern.

• Recommend terminations for all event marketing personnel.

Qualifications

• Must demonstrate excellent supervisory skills with the ability to train, motivate, and discipline personnel.

• Ability to work cross-functionally and manage multiple tasks simultaneously for different locations or programs.

• Strong organizational and project management skills with the ability to manage multiple priorities.

• Excellent communication and interpersonal skills; comfortable working with both guests and internal teams.

• Ability to travel for Road Shows and work flexible hours aligned with event schedules.

• Detail-oriented with a proactive approach to problem-solving.

Preferred Qualifications:

• Background specifically in the timeshare or vacation ownership industry.

• Prior experience in event coordination, hospitality, or sales/marketing support preferred.

Working Conditions:

This position working condition is on-site, depending on business needs. Standard business hours apply, with occasional evening and weekend work as needed, especially in relation to property-specific events or initiatives. The role requires the ability to work both independently and collaboratively in a professional environment, effectively manage multiple responsibilities, and maintain professionalism and discretion in handling sensitive and confidential information. Clear and effective communication skills are essential, along with strong organizational abilities to adapt to shifting priorities in a fast-paced setting.

Physical Requirements:

Perform primarily sedentary work within an office environment, with occasional standing or walking required. Must be able to work at a computer for extended periods, typically 8 hours per day. Regular use of standard office equipment such as computers, phones, copiers, and filing cabinets is required. Must be able to occasionally lift or move items up to 15 pounds. Regular, reliable, and timely attendance is an essential function of this position.

Vacatia, Inc. is an Equal Opportunity Employer M/F/D/V, who believes in diversity in the workforce.

The job description doesn't imply an employment contract, nor is it intended to include every duty, task, or instruction for which the employee is responsible. Other tasks may be assigned based on business needs and the department supervisor's request.