About Warp

Warp is a tech powered middle mile logistics company. We have built a national network of more than fifty cross docks across the U.S. and Canada, supported by a fleet of over ten thousand carriers ranging from cargo vans to box trucks to full trailers. Our technology stack combines transportation management, cross dock orchestration, and real time visibility into one unified system. We help major retailers, ecommerce brands, and shippers reduce cost to serve, improve speed, and increase reliability by modernizing how freight flows through the middle mile.

Warp is hiring a General Manager to own and scale our self serve product line. This is not a back office product role. It is a full stack growth leadership role where you are directly responsible for acquiring, activating, retaining, and expanding self serve customers. You will be the mini CEO of the self serve channel, accountable for the strategy, the marketing, the product experience, and the revenue.

You will have support from marketing, design, and operations, but execution and ownership sit with you. You set the targets. You design the campaigns. You tune the funnel. You launch the experiments. And you hold the P and L.

What You’ll Do

Growth and Marketing

• Define and execute the growth strategy for self serve customers
• Own demand generation end to end including campaigns, landing pages, acquisition channels, and funnel optimization
• Partner with marketing and design teams for support, but you lead on messaging, positioning, and campaigns
• Continuously experiment with pricing, onboarding flows, and go to market tactics to drive conversions

Retention and Expansion

• Design retention systems including lifecycle emails, in product nudges, and onboarding checklists
• Build feedback loops to identify churn risk and intervene early
• Develop upsell and expansion triggers to grow customer value over time
• Track and improve metrics such as net retention, cohort retention, and LTV

Leadership and Accountability

• Own the self serve P and L, reporting directly to the executive team
• Align cross functional teams around growth and retention priorities
• Deliver results at speed, with visible progress in thirty day cycles
• Create a repeatable playbook so the self serve channel scales without linear headcount growth

21 Day Plan

Week 1: Diagnose and Build the Growth Narrative

• Map the funnel including traffic sources, sign ups, activation, and churn
• Collect baseline metrics such as CAC, conversion percentage, activation percentage, and churn percentage
• Interview five to ten customers, both active and churned, to understand why they buy, stay, or leave
• Craft positioning and messaging for self serve: Who is it for, why now, and what is the promise
• Align with leadership on one north star growth KPI such as weekly activations and one retention KPI such as day thirty retained users

Week 2: Launch Marketing and Funnel Experiments

• Build and run first campaigns directly across paid, email, landing pages, and content. The GM owns the campaigns end to end, with the marketing team supporting design, copy, and distribution
• Ship two to three funnel experiments to fix drop offs such as onboarding flow, pricing prompt, or signup form
• Stand up tracking dashboards so growth metrics are visible daily

Week 3: Retention Levers and Growth Readout

• Deploy retention programs including onboarding checklists, lifecycle email flows, and in product success nudges
• Test upsell and expansion triggers for customers who stick
• Collect feedback from the first wave of acquired customers to refine messaging and funnel
• Prepare and deliver a Growth and Retention Readout that shows baseline versus week three performance, wins from campaigns, retention improvements, and a sixty day roadmap

What We’re Looking For

• Six or more years in growth, product management, or GM style roles in SaaS, logistics, or marketplace businesses
• Proven success scaling self serve or product led growth businesses
• Full stack growth skills including acquisition, funnel design, onboarding, and lifecycle retention
• Strong marketing instincts with experience running acquisition campaigns and building landing pages
• Analytical rigor with comfort in funnel metrics, CAC to LTV, and cohort analysis
• Entrepreneurial ownership with comfort being directly accountable for growth and retention outcomes

What You’ll Gain

• Full ownership of Warp’s self serve business line with direct revenue accountability
• A platform to design, test, and scale a national self serve growth engine
• Visibility with executives and the board as the owner of a core strategic priority
• The experience of running a business within the business, with full stack responsibility for growth and retention